Here’s the truth… there is probably a line item missing from the expense column of your P&L that is arguably the most important investment you should be making during these times.

Yes, everyone is watching the bottom line closely these days. Today’s economic climate dictates that we carefully monitor what’s flowing in and what’s flowing out. But as you and I are called upon to up our game in all aspects of growing our businesses there is one investment we can’t afford to cut – the investment in ourselves via coaching.

“But coaching is a luxury” you may be saying. “What I need is strategy!”

Is that really true? How many strategies do you already know of and have not implemented? How many books and audio programs have you invested in and still not woven the suggestions they contain into your day to day business model?

The truth is, to take your business to the next level you need to focus on your ability to IMPLEMENT the strategies you already have on your plate! The money is in implementing the strategies you already know of to the best of your ability – PUT THEM ON STERIODS if you will. Because success in business is in ACTING on what you know, not just knowing.

Here’s my story… While I’m a business strategist who helps business owners select, implement and profit from utilizing the right strategies, what I was missing was a life coach that could guide and support me in my personal world. Since coaching with my coach, John Dulworth, my life and my business has been completely transformed. From losing 12 pounds and getting my body in better shape than when I was in college, to exploding my revenues by redefining my business model to be in alignment with my purpose, these shifts came from having a skilled life coach on my team.

You need two types of coaching: personal and business.

Business Coaching with a seasoned strategist is essential because they shorten the learning curve and enable you to make better decisions. Imagine having a wise sounding board with whom you can brainstorm strategies for reaching new markets, harnessing technology, building your team and optimizing your marketing dollars. These are all areas in which a business coach can make a positive and profitable difference.

Personal Coaching with a certified life coach is essential because, in the end, the success of your business is dependent upon YOU. Are you in the right place emotionally and mentally to take on all that comes from growing a business? Are you able to handle set backs or navigate a challenge with ease and confidence? Are you able to see things clearly so you can correct your course when you get off track? And more importantly, can you maintain your momentum and enthusiasm to do what needs to be done? This is what a life coach offers.

So stop being penny-wise and pound foolish and put this single most important line item onto your P&L. The result will be a happier YOU and a stronger BOTTOM LINE!

To get the support you need from a business strategist and a life coach all wrapped into one incredible 8 week business building program, click here: Join the Revenue Revolution!