As a business owner, one of the things that is becoming clear to me is the importance of imperfect action, or choosing progress over perfection.

In my world, imperfect action may look like:
The email that goes out with a typo, despite reviewing it twice
The timeline that isn’t as spacious as we would like but gets the job done
The sales video that isn’t as polished as I’d like but truly shares my heart
The website that is far from what I want it to be but still engages my tribe

I’m sharing this with you because in truth, imperfect action is not easy for me – it goes against my natural human tendency to want to look good and to model what I teach. But it always brings some kind of reward to both myself and the team. Sometimes it’s in the form of sales; other times it’s in the form of a referral. But we are always paid a huge dividend in the form of a new distinction that we can take forward to our next attempt or project.

So today, I am calling you into imperfect action. Because imperfect action always trumps taking No Action At All!

Embrace Imperfect action by…

  • Looking to your list of good ideas or prohects you have been putting off and taking your first step – no matter how messy it might look!
  • Being willing to get messy and feel awkward and clumsy at first
  • Surrendering to the truth that no matter how hard you try, you will always want it to be better–and that’s what makes you so awesome!
  • Celebrating that your imperfect action will be rewarded – with results or clarity!