Moving from the one-to-one model into offering larger group training’s is the only way to increase your income
without working yourself to death. However, most experts in the personal development space who want to make this leap either don’t know where to begin or they’ve taken the leap but are not seeing the levels of engagement they want. To make the leap into group programs successful, you must incorporate the four essential elements of profitable group programs.
- Great Curriculum Design – This ensures you offer the right amount of content that is designed to support your clients in building new beliefs, adopting new behaviors and developing new skills.
- A Powerful Online Delivery Platform – The right delivery platform can make or break your success so chose one that is easy to navigate, tracks student engagement, measures progress and motivates them to stay in the game all the way to the end.
- A Lucrative Launch Strategy – This should include a plan for creating immediate revenues right out of the gate, and then automated sales for years to come.
- Effective Facilitation and Engagement Strategies – It’s not enough just to inspire clients to purchase your program, conducting powerful group calls and keeping clients in the game is where the real success lies.
The problem is, 99.9% of all experts (probably including you) have never taken a class in course design or received any guidance in any of these areas, leaving you to figure it out on your own and make it up as you go.
While most online programs are offered with the intent to deliver on their marketing promise, most are failing to inspire students to remain engaged, resulting in an embarrassing 80% fall out rate by the second module – industry wide.
So how can you improve the “stick rate” of your online group programs to create raving fans who want to purchase more? The answer lies in making sure your online programs incorporate key “best practices” for designing and delivering content that prompts the results your clients come to you for.
While this may sound complicated, and a bit outside your comfort zone, it can be easier than you think. So, to support you in stepping up your “virtual training game” I have distilled my 13 years of eLearning experience into 5 powerful tips for reducing “Virtual Learner Overwhelm” and keeping them in the game all the way till the end.
#1: Improve engagement by equipping clients for the journey ahead
One of the biggest mistakes experts make when taking their content online is to assume that because the client purchased your product they are already committed to starting and completing your course. Problem is… it’s simply not the case! It’s your responsibility to re-engage your clients through a powerful onboarding and orientation experience that…
⇒ Deepens their awareness of what’s not working
⇒ Affirms and enhances their desire to want something more
⇒ Inspires a new and exciting vision for what’s possible for them
⇒ Instills an unwavering commitment to stay in the game and do what it will take
#2: Divide complicated processes into manageable parts
All experts want to share what they know to help clients make the shifts they promise. However, too much information and HUGE chunks of content can add to your clients doubts about successfully completing your program. The solution is to break down your intuitive process into smaller, doable steps that can be consumed in 15 or 20 minute segments. By dividing each module into smaller, more manageable lessons, you empower online learners to embody what they’re learning before moving on to the next module.
#3: Create a clean and engaging eLearning environment
Your clients crave an eLearning environment that is aesthetically pleasing, easy to navigate, and effortlessly guides them through your powerful process. This requires you to provide a layout that is organized, keeps the learners’ attention and spells out what steps they need to take next. When laying out your online content, establish a consistent learning process, an easy to navigate page and always give clear steps as to what they need to do next. Also, incorporate colors that are subtle, yet pleasing, so you avoid distracting or overpowering the eLearning experience.
#4: Combining text with images and audio
To fully engage your eLearning students, it’s important to engage all the senses and cater to all learning styles. You can do this by making sure each module offers a variety of eLearning experiences. For example one module might be made up of four lessons utilizing audio, on camera training or screen capture with voice over. Because students tend to retain more information when it is presented in a format aligned with their learning styles – play it safe and mix up your modalities!
#5: Chose a delivery system that can grow with you
It’s only natural that you want to find a “quick solution” for getting your course content online so you can start selling. The challenge is that what may seem like an easy and inexpensive solution may come with a huge down side. Because most LMS (Learning Management Software) options not only leave you all on your own to design, populate and deliver your online program, they also have no accountability or tracking features for increasing student engagement. For those who are thinking long term, most LMS systems are not designed for offering leveraging options such as white labeling, licensing and certification.
The solution is to balance your short range goals (create revenues fast) with your long range goals (have something you can monetize for decades to come). Choose an online delivery platform that represents the NEXT generation of online deliver.
If you would like to watch me as I take a deeper dive and bring these tips to life in my live webinar, The 7 Deadly Sins That Kill The Profitability of Any Group Program, on Wednesday, June 15, click here and grab your spot.
Jane Deuber is a business strategist who, over 30 years, has built seven successful businesses and helped thousands of entrepreneurs experience greater fulfillment and improved profits. To find out where your business is strong and where you need to make some shifts, click here to take the Quick Biz Quiz. We will then send you a “next step” training based on where you are today and where you need to be focusing. Email us at: firstname.lastname@example.org.