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How To Weather The Storm In Your Business

Read Time: 5 minutes

As humans, we are going to become sick, have to be there for loved ones and hit rough patches that throw us off our game and take us out of our business.  The problem is, most businesses can’t weather the storm. When life happens, too often the sales dry up, projects come to a screeching halt, and the momentum you worked so hard to create is lost.

So how can you weather whatever life throws you and keep the money flowing and the clients happy?

The answer… Leverage.

“Without leverage, you don’t have a business, you have a JOB.”

Since 1990, I’ve been fascinated with how to create leverage in our businesses. That was the year my dad visited our California home, where Mario and I operated our business at the time. After two days of witnessing us working like dogs, he pulled me aside and gave me my first lesson in leverage.

Since then, it’s been an obsession and my absolute favorite thing to help clients achieve.

  • Leverage gives you the freedom to ebb and flow with life.
  • Leverage keeps the money flowing even when you are not.
  • Leverage enables you to serve more people and make more money without working yourself like a dog.

My 27 year quest, since then, has prompted what I call, my “Nine Tenets of Leverage.” They address three distinct types of leverage – your talent, your time and your team. Today, I’m sharing the first three tenets of leveraging your talent.

#1 Know How You Do What You Do

This, my friend, is the key to leveraging your talent. When you understand and articulate how you deliver value, inspire change and create the results for clients, you’ve got the keys to the kingdom of Leverage. With a clearly defined, step-by-step Signature Process, you can more easily write the book, design the course, teach the workshop, host a 3-day event, train others to do what you do and even license your content to others.

If you haven’t nailed your signature process… trust that it’s there and begin the exploration.

#2 Create A Kick-Ass Group Program

Once you’ve mapped out your signature process, your next step on the path to leverage is to create a blended-learning experience, you can deliver online. With web-based learning as one of the fastest growing sectors of business today, you can’t afford not to take your programs online, to tap into this rapidly-expanding and highly-profitable movement.

But be warned… there is an art and science to creating online programs that keep clients engaged and deliver on their promise. This is one area where you don’t want to wing it. Get support.

#3 Leverage your genius through others

When you reach a stage in your business when there isn’t enough of you to go around, it’s time to teach others to “do what you do.”  This leveraging strategy can be applied in many ways; from teaching a team member to sell like you do, gathering others to serve on your faculty or designing a train-the-trainer program to license to others.  No matter where you are on your path, there are always opportunities to leverage your genius by mentoring others.

I hope these three strategies for creating more leverage in your online business help you to create more freedom, earn more money, and focus more on your passions. If you don’t end up using any of these specific strategies, then take the inspiration and start thinking about other ways you can better leverage your business or your personal abilities. You’ll find you can reap massive benefits and also serve a lot more people.

Got Leverage?

If you have not yet taken these steps, or you have and you are not seeing the results you had hoped, don’t give up. This stuff is important and is at the core of you having the business you set out to build.

As always, I would love to hear from you! Share below what this conjured up for you.  ;0)


  1. Jo Ann Hammond-Meiers March 20, 2018 at 12:53 pm - Reply

    It is important to build diversity of income and thrive-plans. I am working right up to my surgery this Friday. I hope to take 2 not 4 weeks off — and I have learned how to help myself heal and pace myself and then strengthen, and yet, one does not know exactly how long some things will take. Then there is chemo– and they say I can flex my hours and work right through the chemo if I tolerate it well. I hope so. However this variable is not clearly known and can be tricky to plan for and to move around, especially if you want to attend to health while at the same time servicing clients and keeping a flow in income. I’m okay — but I really think Jane makes some excellent points and we need to plan for various outcomes. This week I updated my will and personal directive. This is for myself and 2 businesses. It makes me think about what is important — what we contribute to others and if given the chance — what more would my future challenges be — what is worth my time and my investment. I think we can all ask these questions earlier in life, rather than later. I want to leave my life with more accountability and order and contribute wisely and personally.

  2. Renee March 22, 2018 at 3:01 am - Reply

    Thanks to you, leverage has been my key word driving the work that I do this year!! Leverage enables you get out of the weeds and make a bigger impact. Thanks for sharing your wisdom with us Jane!

  3. Jo Ann Hammond-Meiers March 26, 2018 at 5:40 am - Reply

    Happy news! — after my last post I want to share that my Robotic Surgery went off with 100% success. The doctor used the amazing Da Vinci surgery technology has been around since 2005. I was out of this major surgery in 18 hour and had lunch with a girlfriend and then went home. It has been only 2 1/2 days and I’m feeling joyous and grateful. It looks like the endometrial cancer was totally contained and I will find out in 3 weeks after the staging report if I even require chemo or perhaps I am already free of it as they removed it. I feel so very lucky. I hope this share helps anyone else who might be struggling in this area. As for my businesses and life work, I have a renewed sense of flow with so much delightful support from the Universe. I’m enjoying my son, Michael, (25) here for a week while he is on his break from UCDavis. We have a lot to celebrate and there is so much love. My husband and I were looking at options of joy for this week instead of what might have been — we are light and love. Our businesses will benefit and already have as we choose to grow and share. Like you, Jane, I recognize the ups and the possible downs and challenges. My 92 year old father is on oxygen and my mother is (93). They have the blessings of living in their home with quality care from loved ones and a community and also each other. Although dad, an entrepreneur all his life, can hardly talk on the phone (no longer than 30 seconds), he was able to express his care for me and listen briefly for my care for him which I appreciate too. What a gift! Mom’s short term memory is managed by her writing things down and she is joyous every day, which helps them live with more quality of life. Joy is important in every aspect as it lifts energy and connects me to higher purpose as well. Thanks for reading 😉

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