Read Time: 5 minutes
As humans, we are going to become sick, have to be there for loved ones and hit rough patches that throw us off our game and take us out of our business. The problem is, most businesses can’t weather the storm. When life happens, too often the sales dry up, projects come to a screeching halt, and the momentum you worked so hard to create is lost.
So how can you weather whatever life throws you and keep the money flowing and the clients happy?
The answer… Leverage.
“Without leverage, you don’t have a business, you have a JOB.”
Since 1990, I’ve been fascinated with how to create leverage in our businesses. That was the year my dad visited our California home, where Mario and I operated our business at the time. After two days of witnessing us working like dogs, he pulled me aside and gave me my first lesson in leverage.
Since then, it’s been an obsession and my absolute favorite thing to help clients achieve.
- Leverage gives you the freedom to ebb and flow with life.
- Leverage keeps the money flowing even when you are not.
- Leverage enables you to serve more people and make more money without working yourself like a dog.
My 27 year quest, since then, has prompted what I call, my “Nine Tenets of Leverage.” They address three distinct types of leverage – your talent, your time and your team. Today, I’m sharing the first three tenets of leveraging your talent.
#1 Know How You Do What You Do
This, my friend, is the key to leveraging your talent. When you understand and articulate how you deliver value, inspire change and create the results for clients, you’ve got the keys to the kingdom of Leverage. With a clearly defined, step-by-step Signature Process, you can more easily write the book, design the course, teach the workshop, host a 3-day event, train others to do what you do and even license your content to others.
If you haven’t nailed your signature process… trust that it’s there and begin the exploration.
#2 Create A Kick-Ass Group Program
Once you’ve mapped out your signature process, your next step on the path to leverage is to create a blended-learning experience, you can deliver online. With web-based learning as one of the fastest growing sectors of business today, you can’t afford not to take your programs online, to tap into this rapidly-expanding and highly-profitable movement.
But be warned… there is an art and science to creating online programs that keep clients engaged and deliver on their promise. This is one area where you don’t want to wing it. Get support.
#3 Leverage your genius through others
When you reach a stage in your business when there isn’t enough of you to go around, it’s time to teach others to “do what you do.” This leveraging strategy can be applied in many ways; from teaching a team member to sell like you do, gathering others to serve on your faculty or designing a train-the-trainer program to license to others. No matter where you are on your path, there are always opportunities to leverage your genius by mentoring others.
I hope these three strategies for creating more leverage in your online business help you to create more freedom, earn more money, and focus more on your passions. If you don’t end up using any of these specific strategies, then take the inspiration and start thinking about other ways you can better leverage your business or your personal abilities. You’ll find you can reap massive benefits and also serve a lot more people.
If you have not yet taken these steps, or you have and you are not seeing the results you had hoped, don’t give up. This stuff is important and is at the core of you having the business you set out to build.
As always, I would love to hear from you! Share below what this conjured up for you. ;0)