2020 was an unprecedented year. Between the pandemic, social unrest, the presidential election and economic uncertainty, we are all ready to put this year behind us and turn to the year ahead
But, if you are not careful, turning too quickly to what’s possible next year becomes […]
In all my years of building businesses and coaching thousands of entrepreneurs, I have found that one element, more than any other, drives one’s ability to succeed in business. It’s a belief in one’s ability to deliver on the promises they make in their offer. Whether the […]
Your clients are calling for a change. No matter what niche you play in or how you market your products and services, clients show the demand for change with reduced open rates and declining conversion. Through this, they are telling us that it’s time to change the way […]
Here’s a quick quiz…
Which would you rather have?
- 5000 people on your list with an open rate of 10%, or
- 1000 people with an open rate of 50%?
Spoiler alert… it’s choice #2.
Why? Because in today’s market it’s not just about “eyeballs on your offer” it’s about the […]