Read Time: 5 minutes
As humans, we are going to become sick, have to be there for loved ones and hit rough patches that throw us off our game and take us out of our business. The problem is, most businesses can’t weather the storm. When life happens, too often the sales dry up, projects come to a screeching halt, and the momentum you worked so hard to create is lost.
So how can you weather whatever life throws you and keep the money flowing and the clients happy?
The answer… Leverage.
“Without leverage, you don’t have a business, you have a JOB.”
Since 1990, I’ve been fascinated with how to create leverage in our businesses. That was the year my dad visited our California home, where Mario and I operated our business at the time. After two days of witnessing us working like dogs, he pulled me aside and gave me my first lesson in leverage.