It was 1990 and we were three years into my first business – a direct selling company, that my husband and I had started with just $5000. We were selling a line of fashion jewelry through in-home parties and having a blast. My sales force consisted of me, Peggy Neilson and Nancy Desurpa, both of whom were selling for me part-time.
I knew that to achieve our dream of changing lives and having a multi-million-dollar company, I would need to get REALLY good at finding, engaging and recruiting hundreds of women to sell our line of jewelry.
However, I was not impressed with how recruiting was done in those days, and went on a quest to find a way to “enroll” others, in a way that was aligned with my personal values of service and contribution. […]